Sustainability has been the focus of international institutions and most national governments—although not always with the same emphasis—since at least 1987 when the United Nations World Commission on Environment and Development (Brundtland Commission) published the Report “Our Common Future”. Sustainable development was defined as “development that meets the needs of current generations without compromising the ability of future generations to meet their own needs”. The report made explicit the triple dimensions of sustainability: environmental, social and economic.

Technical improvements in the sustainability of wine making will likely proceed thorough a progressive refinement of processing strategies without substantial discontinuities. The new varieties obtained through interspecific crossings represent a new technological paradigm with remarkable effects on cropping conditions.

Indeed, vineyards planted with these new varieties require few treatments and result in a dramatic reduction in the pesticide use, production costs and carbon footprint. Wine consumption scholars should closely examine how the media will communicate these varieties to the general public, as we anticipate that this will influence consumers’ perception of risk and, in turn, directly affect the market.

Source:, Authors: EugenioPomaricia, RiccardoVecchio